Digital Marketing Essentials
Digital marketing encompasses all marketing efforts that use the internet or electronic devices. Businesses leverage digital channels to connect with current and prospective customers.
Core Channels
- SEO: Optimize your website for search engines to drive organic traffic.
- PPC Advertising: Pay-per-click ads on Google and social media for instant visibility.
- Email Marketing: Build relationships through targeted email campaigns.
- Content Marketing: Create valuable content to attract and retain customers.
- Social Media: Engage with your audience on platforms they use daily.
A well-rounded digital marketing strategy combines multiple channels for maximum impact.
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